When we talk of food color it has an important effect as it plays a direct and major role in the taste and perception of the food item that would affect its flavor and texture. It has been noticed that if a food item does not look attractive, then consumers will possibly not go for it.
So in order to make the food item appealing to the customers so that it is widely accepted by them, the manufacturers add different food colors. But again if the color added makes the food item lose its natural appearance then again customers would not accept it. Hence, manufactures should be very careful while adding food colors and try to match them as much as possible with the natural color of the food item.
We at FoodRGB offer products that are derived from all-natural plant sources. These sources are physically extracted and then a natural chemical reaction is carried out with the food item. Our natural colors preserve the healthy attributes of the food item with which it is mixed and ensure that you can enjoy an overall health benefit.
WHAT ARE COLOR ADDITIVES?
Color additive is a type of dye or pigment which when added to a food, cosmetic or drugs imparts color through reactions with other substances. FDA normally regulates all kinds of color additives so make sure that they contain only approved ingredients and are labeled as safe.
Color additives are used in food items for various reasons like:
- To balance the loss of color of the food items due to exposure to air, light, temperature extremes, storage conditions and moisture
- To bring a balance in the natural differences in color
- To enhance the natural colors
- To add color to colorless food
Color additives have now been recognized as a vital part of mostly all processed foods we eat.
HOW TO KNOW IF THE COLOR USED IS SAFE
The following are the natural dyes presently used in food items that are approved by both the FDA and the EFSA:
PURPLE SWEET POTATO
- This is a red to purple-black powder that is extracted from purple sweet potato and is used in many food items.
CURCUMIN
- This is a yellow to crimson brown color available in the form of paste, powder or liquid. It is extracted Curcuma or turmeric and is widely used in frozen drinks, confections, seasoning, pickled vegetables, puffed foods, etc.
SPIRULINA BLUE
- This is a blue to dark blue powder made from Spirulina Extract. It is used in confections, frozen drinks, spice, flavored beverages, juice, jelly, etc.
β-CAROTENE
- This is a fuchsia, red, yellow, orange powder manufactured from the extraction of Dunaliella Salina species. It is used in beverage, coating, compound seasoning, functional drink, confectionery, frozen drink, cheese, dairy product, jam, cooked meat product, egg product, jelly, etc.
THE CONSIDERATIONS OF THE FDA FOR APPROVAL
Color and food additives are strictly studied, controlled and monitored. FDA requires proper evidence that each of the substances added to the food color is safe. While evaluating the safety of a color additive or food coloring agent as to whether it should be approved, FDA considers the following points:
- The properties and composition of the substance,
- The amount that would normally be consumed
- Its instant and long-term health effects
- Other safety factors
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