Effect Of The Color Of Food On Consumer Insight

By Calvin December 4, 2021

Every time you look at the food, the first thing you judge it is by its color. If the color is not great, the food most likely would seem to be spoiled. Would you eat fried rice that is black? You most likely would feel that the black color is due to the presence of fungus. Therefore, it is essential to understand how important color makes the food appetizing for the eater. The perception of food taste through color starts when we are infants and continues to progress throughout our lives. This is crucial for fresh foods like vegetables and fruits, where color is a determining factor for the freshness or ripeness of the product. This is why many people add solutions to their products to make them more appealing. So apart from indicating freshness, what else does color do when it comes to food?

Red

Red signifies that the food is delicious. As per research, red is the most eye-catchy color, and it triggers the sensation of hunger in humans. That is why red is most often used in packaging design because the color is most often associated with ripe berries, sweetness, and taste.

Blue

The best color on Instagram. Blue foods are rarely found in nature. That is probably why blue is usually the last man still available in the bowl of M&M’s. It is unknown why blue-colored foods are so rare, but certain research has indicated that blue acts as a suppressor of appetite. When you look at a blue-colored food, your appetite automatically reduces. You can check out the blue color from the natural blue food color manufacturer.

Yellow

Yellow is perceived to be the most positive of all colors and is the happiest one. It is used in a variety of food products. Yellow brings up optimism and good feelings in the person. Yellow also signifies youthfulness and beckons to the younger population. However, disagreements and speculation are going on regarding the use of artificial yellow color in food products.

Green

Green indicates good health. Green is the color of organic and sustainability. You must have heard of green juices that are good for your health. Green is becoming one of the most sought-after of all colors in the food industry. Green has become synonymous with well-being, prosperity, and good health.

Orange

Orange foods are energizing. Orange makes people happy and provokes them to engage in activities, like carving a pumpkin during Halloween. Orange is a very vibrant color petered gathered juice and oranges with share pretty much similar color have been linked to vitality.

What we see influences us. This phrase has held true and continues to hold even in today’s scenario. If the food does not appeal to the eyes, it probably is not appealing in taste. Thus, attention must be paid to the color of the food. If you are looking for food colors, check out the natural beverage food color supplier.